We’re building this company because we’re passionate about solving real problems and creating things that matter. Debt recovery is a huge pain point for businesses, and we know we can fix it. Our goal is simple: build a product that helps companies recover more money, faster and more efficiently than anyone else.
But it’s not just about the problem; we love building things. The process of turning an idea into a product, and that product into a business, drives us. We see this company as the foundation for something big, with the potential to disrupt an industry.
At the same time, this is a great opportunity to generate returns that will let us do even bigger things in the future. We’re not just building a company to solve this problem—we’re building it to unlock opportunities for growth and other projects we’ve always wanted to pursue.
At our core, we are solving a very specific, high-impact problem: recovering money from debtors. We aren’t here for the sake of innovation; our goal is to deliver measurable, tangible improvements to our clients' bottom line. Success will be defined by how much more money we can recover and how much more efficient we can do it compared to existing methods. Every tool, strategy, and service we create answers one question: how can we help our clients recover more of what they’re owed? The better we are at this, the greater our success.
We believe this company has the potential to become a billion-dollar business. By solving a real, pressing problem in debt collection with a product-first approach, combined with our commitment to execution, we are positioned to achieve significant market impact. With disciplined financial management, a relentless focus on results, and the right team in place, we are building a company that can scale, disrupt the industry, and create tremendous value for both founders and employees alike. This isn't just about profitability; it's about creating something truly transformative in our space.
We are committed to building a company that makes money. Growth for the sake of growth isn’t our style; we want financial sustainability and profitability. We’ll follow the mindset of traditional Catalan companies; ambitious, prudent, frugal and long-term thinking. We might not be profitable from day one, but profitability is always a near-term goal. Every euro we spend will be scrutinized, every decision made with long-term value creation in mind. The company’s purpose is to generate profit and create lasting impact.
Our philosophy is simple: product comes first, sales second. We focus on building a product that solves a real problem and delivers exceptional value to our clients. We know that a great product drives demand, not the other way around. By prioritizing product quality and functionality, we build a strong foundation for sustainable growth. When we deliver a best-in-class product, sales follow naturally.
When we commit to something, we deliver. We are willing to put in extra hours when needed to ensure success. If something goes wrong, we take full ownership, fix it, and learn from it. We don’t wait for others to solve problems—we take the initiative and address them ourselves.
We don’t wait to be told what to do—we take initiative. We stay ahead by analyzing industry trends, keeping an eye on competitors, and understanding customer behavior. Beyond simply executing tasks, we actively bring new ideas and solutions to the table.
We hold ourselves to the highest standards, ensuring that our work is always top-tier. We expect excellence not only from ourselves but also from those around us, and we do so without making excuses.
While we never compromise on quality, we prioritize speed and efficiency. We focus on shipping quickly and iterating instead of overthinking every detail. We test ideas rapidly, learn from failures, and move forward rather than getting stuck in endless analysis.
If something isn’t working, we address it openly and honestly. We believe in giving and receiving feedback without hesitation, always in a respectful and constructive manner. We don’t take feedback personally; instead, we see it as an opportunity for growth and improvement.
At Murphy AI, we hire with purpose.
We believe that great teams are built on both talent and shared values. That’s why we evaluate every candidate not just on skills and experience, but on how well they embody what we stand for. We look for individuals who thrive in our culture, bring passion and energy, and elevate those around them.
This is a founder-led company, which means the founders will be deeply involved in every department and aspect of the business. We believe that attention to detail at all levels is crucial for success, especially in the early stages. By being hands-on and going into great detail across product development, sales, operations, and beyond, the founders ensure that nothing is overlooked. This approach not only drives accountability but also sets a high standard for the entire team, reinforcing the commitment to excellence and alignment with the company’s mission.
Employee compensation will be competitive but aligned with our mission. We are looking for people who share our values and vision, not those looking for just a paycheck. Salaries will reflect the market, but also the company’s need to control costs during its growth phase. Compensation is about more than salary—it’s about contributing to and benefiting from the long-term success of the company.
We evaluate employees not only on their impact but also on how they uphold each of our company values. Performance alone isn’t enough—what truly matters is the way individuals contribute to our culture, collaborate with others, and embody the principles that define us.
Those who excel in both areas are recognized and rewarded, reinforcing a culture of excellence and shared purpose. At the same time, when misalignment occurs, we address it thoughtfully and proactively, providing support and guidance to ensure every team member is set up for success. This approach allows us to maintain a high-performance team that thrives on both results and integrity.
We reject the typical "spend now, figure it out later" approach. Instead, we’ll invest in critical areas and avoid excess. This means hiring thoughtfully, limiting unnecessary spending, and scaling only when it makes sense. We aim to grow sustainably and self-sufficiently, without constantly relying on external capital. Our focus is on building a business that can stand on its own, with discipline and financial control.
To ensure that employees share in our success, we will offer stock options as part of compensation. This isn’t just a perk; it’s ownership. We want every team member to feel invested in the company’s growth. As the company succeeds, employees will share in that success, fostering deeper commitment and aligning everyone's goals.
Building a company isn’t just a job—it’s a relentless pursuit that demands more than a 9 to 5 mindset. For the next three years, we’re operating in sprint mode, and that means pushing hard, including weekends when the mission requires it. We don’t just clock in and out; we’re here to create something lasting, something bigger than ourselves. Founders are fully invested, down to the smallest details, and we expect the same level of dedication across the team.
This isn’t about sacrificing balance without purpose—it’s about understanding that flexibility comes with responsibility, and sometimes that responsibility means going the extra mile. We’re not in it for mediocrity or quick wins; we’re here to build something that endures. Our commitment runs deep, and that means stepping up, working harder, and embracing the grind when necessary. We’re not just a team—we’re all in, and we do whatever it takes to succeed.
We expect the same level of commitment from our employees. This isn’t a 9 to 5 job; it’s an opportunity to build something significant. The next years will be intense, and everyone must be fully engaged. Flexibility is important, but there will be times when weekends and extra hours are necessary to reach our goals. It’s not about clocking hours, it’s about delivering results. The right people will see the rewards, both professionally and financially, for going the extra mile. We’re giving flexibility in exchange of commitment.
Building a cohesive team is essential. We don’t just hire for skills; we build an environment of collaboration, mutual respect, and shared purpose. Team building isn’t just about social events, it’s about creating a culture where people are motivated and feel supported. Open communication, trust, and camaraderie are the cornerstones of our team.